Legal

Terms of use

These terms apply to your use of this website. They are not the terms of an engagement with us — those are set out in an engagement letter, and if you are a client, that letter governs our work for you rather than this page.

Last updated: August 2026 · Version 1.0

Who operates this site

This website is operated by First Sky Meditech Pty Ltd (ABN 37 698 315 561), trading as MedAd.

In these terms, “we” and “us” mean First Sky Meditech Pty Ltd, and “you” means the person using the site. Registered office: Level 1/457–459 Elizabeth Street, Surry Hills NSW 2010.

What this site is

A description of a consultancy service, and a set of explanatory pages about how search engines and AI assistants work.

  • Everything on this site is general information. It is not advice for your particular business, and it is not legal advice.
  • Reading it, or contacting us through it, does not create a client relationship. That begins when an engagement letter is signed.
  • The explanatory pages describe our methods and our observations at the time of writing. Search engines and AI assistants change, and we do not undertake to keep every page current.

More on the limits of what we say

Our observations and measurements

Where this site refers to our own visibility tests, those are measurements we have carried out on a sample of businesses at particular points in time.

  • They are described as observations, not as predictions, and not as claims about what would happen for you.
  • They are a sample, not a census, and the systems being measured change.
  • We do not present them as typical results, and you should not treat them as a forecast.

What you may do with the content

Read it, quote it with attribution, and send it to a colleague. That is what it is for.

You may not reproduce substantial parts of this site as your own material, or republish it commercially, without our written permission. Our name, wordmark and the wording of these pages remain ours.

Links to other sites

We link to professional bodies, regulators and other sources. We do not control them and we are not responsible for what they say.

Availability

We do not undertake that this site will be available without interruption, or that it will be free of errors.

It is a marketing site, not a service you depend on.

If something on this site is wrong

Tell us at and we will correct it. Where a correction is material we note the date at the top of the page.

This matters more to us than it might to another firm. We sell accuracy in advertising, so an inaccurate page here is a problem with the product, not just the website.

Liability

Nothing in these terms excludes, restricts or modifies any right or remedy you have under the Australian Consumer Law that cannot lawfully be excluded.

Beyond that, and to the extent the law allows it, we do not accept liability for loss that comes from relying on this site. The reason is one this page has already given: these are general pages, the systems they describe change, and a page that was right when we wrote it can be out of date by the time you read it. We correct errors when we find them, but we cannot promise that the page you are reading has caught up.

So check anything material against your own circumstances before acting on it. Where a question turns on the law, take it to a lawyer.

Governing law

These terms are governed by the law of New South Wales, Australia.

Changes

We may update these terms. The current version is the one published here, with the date at the top.

How we handle personal informationDisclaimer