How an engagement runs
One paid review, a proposal at three levels, then the work itself, a report every month and a fresh look at the plan every quarter. This page walks through each step and what you get out of it.
Step 1 — We ask what you want more of
Before we measure anything, we ask which treatments you’d like to grow and what budget you have in mind.
Without that, a review is just a pile of numbers. The same finding means different things to different businesses: a gap in map visibility matters enormously if you depend on customers searching nearby, and much less if your customers travel to see a particular practitioner.
That conversation is free, and it isn’t a pitch. Some of them end with us telling you to do something else first.
Step 2 — We measure where you actually stand
A paid review. We score your site from three angles, compare you with other businesses in your area and hand you a prioritised list of what to change.
The whole diagnosis is in it. We don’t hold findings back to sell you the next step, and every recommendation says plainly whether your team or your web developer can carry it out without us.
The review can be the whole engagement. Plenty of businesses take it in-house and work through the list themselves — it’s written to be used that way.
Step 3 — We propose three levels
The levels differ by how much of the work we take on, not by a fixed list of tasks.
What goes into them comes out of your review, so no two proposals look the same. Within a level we work down the priority list until the budget runs out, starting with whatever is furthest behind. That’s deliberate: spending on the thing you’re already good at is the most common way this money gets wasted.
Step 4 — We do the work
Or we write the instructions so your team can. Which of the two it is depends on the level.
Every page goes out under your name and your practitioners’ registration, so nothing is published without your written approval. Where the review finds the site itself is the constraint, rebuilding it is part of the work rather than a separate project.
For pages that are really advertisements, we recommend having a lawyer review the wording before it goes live. We arrange it; you engage the firm directly.
Step 5 — A report every month, a reset every quarter
A short report in two halves: what we did, and what the measurements show. Every quarter we re-measure from scratch and decide whether the plan should change.
We don’t add the two halves together, and we don’t claim that one caused the other. The quarterly reset is where we act on the measurements: month to month the AI numbers are noisy, and acting on noise produces work that looks responsive and achieves nothing.
Common questions
- Do we have to start with the review?
- Yes. Without a measured starting point we’d be guessing at what to work on, and neither of us could tell later whether anything had changed. The review is also what the three program levels are built from.
- How long before we see anything?
- For most businesses the first measurable movement takes three to six months, and it varies a lot with where you’re starting from and how competitive your area is. We say more about that, and about what can go wrong, on the page about whether we’re the right fit.
- Can we change levels later?
- Yes, in either direction. The quarterly reset is the natural point to do it, because that’s when we look at what the measurements have actually done.
- What do you need from us each month?
- A few hours from a practitioner or a manager: reviewing content, answering questions, approving what goes out. If that time isn’t available, the work slows and the fee buys less.
Where to start
Everything begins with the review, and the review begins with a quote.