About MedAd
MedAd is a boutique consultancy that works with Australian regulated health practices and the businesses around them. It is operated by First Sky Meditech Pty Ltd.
What we do
We measure how a business is found — in ordinary search results, in the map results and in the answers AI assistants give customers — then do the content and structure work within the advertising rules that apply.
That’s the whole of it. Anything else we offered would dilute it.
Twenty-two years in the sector, two years measuring AI answers
Our managing director spent twenty-two years in aesthetic medicine on the industry side — sales and marketing leadership across Australia, New Zealand and Japan with energy-based device companies (Candela, Lumenis, Clairderm) and injectables companies.
Since 2024 we’ve been measuring how AI assistants answer questions about aesthetic treatments and clinics, first with Japanese clinics and now in Australia. The criteria we score you against, and the observations quoted on this site, come from that work — not from a tool vendor’s material.
We should be precise about what that experience covers. It’s aesthetics. We work with regulated health practices more broadly because the constraint we specialise in — the advertising rules for a regulated health service — is the same one across them. Where your field has conventions we haven’t worked in, we’ll say so rather than imply otherwise.
Why we stay boutique
The managing director is on every engagement. We take on as many clients as that allows and no more.
If we can’t start when you’re ready, we’ll say so and give you a date rather than start badly. It’s a constraint on how fast we can grow, and we’ve chosen it deliberately.
What you won’t find on this site
No client names, no logos, no star ratings, no case studies, no results claims.
Partly that’s the advertising rules. Partly it’s that we haven’t asked our clients for permission and don’t intend to. Either way, the absence is deliberate rather than an oversight — and you should be sceptical of a case study you find elsewhere in this sector.
The business
The details, for the record.
- Trading name: MedAd
- Legal entity: First Sky Meditech Pty Ltd
- ABN: 37 698 315 561
- Registered office: Level 1/457–459 Elizabeth Street, Surry Hills NSW 2010
- Where we work: Australia
- Contact: info@medadcoach.com
Common questions
- How many people are you?
- Small enough that the managing director is on every engagement — and we’d rather tell you that plainly than imply a bigger team.
- Do you subcontract?
- Where specialist work is needed — a site build, for example — we say who’s doing it before it starts. Legal review is always done by a separate firm you engage directly.
- Why “MedAd”?
- It’s short for medical advertising, which is the constraint the whole practice is built around.
Where to go from here
The page that says who we’re not right for is more useful than this one.