Resources

Plain explanations of how these systems actually work, written for owners rather than for marketers. Nothing here is a pitch. If you read all of it and decide to do the work yourself, that’s a good outcome.

• 01What GEO is, and whether you need to careThe term you may have been sold. What it means, what it doesn’t, and how to tell whether a firm is measuring it.→
• 02How AI assistants choose which businesses to nameWhat an assistant is actually doing when it answers “best clinic in [suburb]”, and which parts of it you can influence.→
• 03SEO, AEO and GEO — how the three differThree overlapping ideas, often sold as one. What each one actually refers to and why we score them apart.→