Stay visible. Stay compliant.
MedAd is a marketing consultancy for Australian health practices and the businesses that work alongside them. We help you get found when customers go looking — and these days that increasingly means asking an AI assistant, not just searching Google. We measure where your site stands today, then improve your content and the way the site is built, always within the AHPRA and TGA advertising rules that apply to your services.
When a customer asks an AI assistant, the business it names
usually isn’t the one sitting at the top of Google. AI assistants pick sources they can read, verify and credit, and that’s a different problem from ranking (SEO).
So you can be doing everything right in SEO and still be missing from the answer your customer actually reads. The two are produced by different systems, so we measure them separately and report them separately.
The usual SEO playbook doesn’t work here
Most of what a general marketing agency leans on (customer reviews, testimonials, before-and-after photos) is restricted or outright prohibited for regulated health services in Australia.
The useful question isn’t how to work around those limits — it’s what to build instead. We work with your qualifications, publications, professional memberships and plain explanations of how treatment is actually delivered. Those are the things a search engine and an AI assistant can both check for themselves.
It’s also why a general agency is a risk here: the tactics that lift an unregulated business are exactly the ones you’re not allowed to use.
Where you usually lose ground
Three problems account for most of what we see. They have different causes, and they need different fixes.
- 01You don’t come up in AI answersA customer asks ChatGPT or Gemini for a clinic in your suburb, and a competitor gets named.
- 02You’re not in the map resultsThe three listings that sit above the blue links, where the ready-to-book customers look.
- 03The rules limit what you can sayYou’ve been told what you can’t write. Nobody’s told you what to write instead.
How an engagement runs
We start with a paid review, then propose three levels of ongoing work for you to choose from. After that, it’s a report every month and a fresh look at the plan every quarter.
- 01We ask what you want more of. Which treatments you’d like to grow, and the budget you have in mind.
- 02We measure where you stand. Your site, your map presence and whether AI assistants name you — scored against the same criteria we use for every business, and compared with others in your area.
- 03We propose three levels. They differ by how much of the work we take on. What goes into them comes out of your review, so no two proposals look the same.
- 04We do the work — the content, the changes to your site, and the site itself if it needs rebuilding — or we write the instructions so your team can.
- 05You get a report every month. Every quarter we sit down with you and change direction if the measurements say we should.
Before you decide anything, read the two pages we’d want to read ourselves: how to choose a consultant, and whether we’re the right fit for you.
What we don’t do
Saying this plainly is part of the service.
- We don’t promise rankings, citations or enquiries. We report what we did and what we measured, and we keep the two apart.
- We don’t request, incentivise or manage customer reviews for AHPRA-regulated practices.
- We don’t give legal advice. Where a decision turns on the law, we say so and point you to a lawyer.
- We don’t publish anything on your behalf without your written approval.
Common questions
- Can you promise we’ll show up in AI answers?
- No. We don’t promise rankings, citations or enquiries — they depend on what your competitors are doing as much as on our work. What we do is measure where you stand, do the work that makes your site easier for a search engine or an AI assistant to read and credit, then show you what changed.
- How is this different from a general SEO agency?
- A general agency usually reaches for customer reviews, testimonials and before-and-after photos. Those are restricted or prohibited for regulated health services. We start from the rules instead, and build your authority out of qualifications, publications, professional memberships and clear explanations of the care you provide.
- Will you ask our customers for Google reviews?
- Not for AHPRA-regulated practices. Asking for or managing customer reviews sits too close to the rules on testimonials, so we leave it alone and build your map visibility from the parts of a business profile that aren’t affected.
- What does it cost?
- We quote every engagement individually. The price depends on how many pages and posts are in scope, how much of the work you want us to carry out rather than write instructions for, and whether independent legal review is included. The review is quoted separately from the ongoing program.What the total is made of
- How long before we see anything?
- For most businesses the first measurable movement takes three to six months, and it varies a lot with where you’re starting from and how competitive your area is. We say more about that — and about what can go wrong along the way — on the page about whether we’re the right fit.Is this for you?
Where the approach comes from
MedAd’s approach was built in Japan, where advertising for medical services runs under tighter limits than most markets and the competition between clinics is fierce.
Working under those limits, in a crowded market, changes what you reach for. With persuasion largely off the table, what’s left is substance: qualifications, method and a plain account of how treatment is delivered. As it turns out, those are the same things a search engine and an AI assistant can check for themselves.
Australian rules aren’t Japanese rules, and we don’t treat them as interchangeable. What carries over is the habit — build the case out of what can be verified, not out of what merely sounds convincing.
Start with a review
The review is a paid piece of work that stands on its own: the measurements, a comparison with other businesses in your area, and a prioritised list of what to change.