What we don’t do
Every item here costs us something. We publish the list because a consultancy that only tells you what it does has told you half of what you need to decide.
We don’t promise outcomes
No rankings, no citations, no enquiries, no traffic figures.
Nobody controls a search engine’s ranking or an AI assistant’s answer, and the answer to the same question changes from one day to the next. We promise the work, the measurement and the report. Anything beyond that would be a representation we couldn’t support.
We don’t request, incentivise or manage customer reviews for AHPRA-regulated practices
A profile you manage isn’t outside the rules on testimonials.
For businesses that aren’t AHPRA-regulated this doesn’t apply, and we’ll tell you so rather than sell you a constraint you don’t have.
We don’t give legal advice
We’re not lawyers. Where a decision turns on the law, we say so and recommend you take it to one.
For pages that are really advertisements we recommend independent legal review. We arrange it; you engage the firm directly.
We don’t publish anything on your behalf without your written approval
Every page goes out under your name and your practitioners’ registration. Approval isn’t a formality here; it’s the point.
We don’t run paid advertising
Different discipline, different measurement, different risk profile under the advertising rules.
Paid advertising can move in weeks; our work builds over quarters. If you need both, we’ll say so, and we’re happy to work alongside whoever runs it.
We don’t sell compliance reviews or training as products
The rules shape everything we write, but here they’re a method, not something off the shelf.
Selling compliance as a product would imply an assurance we’re not in a position to give.
We don’t publish a price list
What we do comes out of your review, and no two reviews find the same things.
Publishing a menu would mean selling the same tasks to a business that doesn’t need them. What we do set out in advance is what the total is made of, as a single figure, before you commit.
We don’t name our clients, show logos or quote results
Partly the rules, partly that we haven’t asked.
Either way, you won’t find a case study on this site — and you should be sceptical of one you find elsewhere in this sector.
We don’t take on work outside regulated health
Our method is built on the advertising rules for a regulated health service. Without that constraint, most of what makes us useful doesn’t apply.
A general agency will serve an unregulated business better, and we’ll say so rather than take the work.
We don’t take on more clients than the managing director can personally cover
If we can’t start when you’re ready, we’ll say so and give you a date rather than start badly.
Common questions
- Is this list complete?
- It’s the list we know about. When we decline something new, we add it here rather than leave it as a private policy.
- What if we ask you to do one of these anyway?
- We’ll explain why we’re declining and, where there’s a legitimate version of what you want, propose that instead.
- Doesn’t refusing review generation put us at a disadvantage?
- Against a competitor willing to take the risk, possibly, in the short term. We build map visibility from the parts of a profile that aren’t affected — and we’d rather be the reason you’re not explaining yourself later.
- Do you ever change your mind about these?
- The list has changed before and it will again. What we won’t do is change it quietly — the reason sits next to each item, so you can see whether it still holds.
Where to go from here
The other two pages we’d want to read before hiring a firm like ours.