What it costs

We don’t publish a price list. What we can publish is what the total is made of, what’s included at each level, and the single figure we give you before you commit. This page is all three.

Why there’s no price list

What we do comes out of your review, and no two reviews find the same things.

A menu would mean selling the same tasks to a business that doesn’t need them. Two businesses on the same level get different work — if that weren’t true, the review wouldn’t have been worth doing.

What we can tell you in advance is how much of the work we take on, which is what the table below sets out.

What the total is made of

Four parts, and the fourth isn’t on our invoice.

1. 01The visibility review — a fixed fee, quoted before we start. It stands on its own.
2. 02The program fee — monthly, at whichever of the three levels you choose. Set for six months at a time and reviewed at the mid-point.
3. 03What’s quoted separately — a new site build and ongoing maintenance at the Standard level (included at Premium, not part of Lite); independent legal review by a lawyer, which you engage directly (built into Premium).
4. 04Your own time — a few hours a month from a practitioner or manager. Not on our invoice, but part of the cost, and the part most often underestimated.

Before you commit we give you one figure: the review, plus the first six months of the program at the level you’re considering, plus anything we already know will be quoted separately. That’s the number to judge us against — not the monthly fee on its own.

What’s included at each level

What changes between them is how much of the work we take on, not a fixed list of tasks.

The term, and how you leave

Twelve months, with a door at six.

The work is built around a monthly report and a quarterly reset, and it usually takes two quarters to show properly, so a year is the term we plan for. But at the six-month mark we re-measure with you: if the numbers say the work is not earning its fee, either side can end it there on thirty days’ notice, and nothing beyond that is owed.

The term and the notice period are set out in the engagement letter before you commit.

The review fee, if you go on to a program

If you sign an engagement letter within thirty days of us delivering your review, the review fee comes back to you through the program fee: we divide it by six and take that amount off each of your first six monthly invoices. After that, it is not credited. The reason is that the measurements age — after about a month your starting point has moved enough that we would have to measure it again before the work could be planned from it. It is a reduction in future fees, not a refund. The credit finishes at the six-month mark, the same point at which either of us can end the engagement, so reaching that decision does not cost you any of it.

Common questions

Why won’t you give a ballpark?

We will, in the first conversation, once we know the size of the site and what you want to grow. What we won’t do is publish a number that means something different for your business than for the next one.

Is the review fee refundable?

It’s a paid piece of work with its own deliverable, not a deposit. You get the report whether or not you go further.

What happens to the fee at the six-month review?

It’s set six months at a time and reviewed at the mid-point of the term. If the work changes level, the fee changes with it.

Do you charge for the first conversation?

No. That conversation is where we work out whether we’re the right fit, and some of them end with us suggesting something else.

Where to start

The review is quoted first and separately, so you can stop there if you want to.

Ask for a visibility review→ What the total is made of, in detail →