How are the three levels different?

By how much of the work we take on, not by a fixed list of tasks. Lite means you do the work and we tell you what to do. Standard means we take on the parts that shift things first. Premium means we do the work and keep it running.

Why can’t you publish what’s in each level?

Because the work comes out of your review, and every review finds something different. Publishing a fixed menu would mean selling the same tasks to a business that doesn’t need them. What we can set out in advance is how much of the work we take on.

Can we change levels later?

Yes, in either direction. The quarterly reset is the natural point to do it, because that’s when we look at what the measurements have actually done.

Will you ask our customers for Google reviews?

Not for AHPRA-regulated practices. Requesting, incentivising or managing customer reviews sits too close to the rules on testimonials, so we leave it alone and build your map visibility from the parts of a business profile that aren’t affected.

Is there a minimum term?

Yes — twelve months, with a review at six. The work is built around a monthly report and a quarterly reset, and it usually takes two quarters to show properly, so a year is the term we plan for. But at the six-month mark we re-measure with you, and if the numbers say the work is not earning its fee, either side can end it there on thirty days’ notice. The term and notice period are in the engagement letter before you commit.

Service 02

Three levels. Your work, decided by your review.

Ongoing work on your site, your content and your map presence, including building and maintaining the site itself where that’s what the review calls for. The three levels differ by how much we take on; what goes into them comes out of what your review found. You get a report every month, and every quarter we change direction if the measurements say we should.

The three levels

What changes between them is how much of the work we take on — from telling you what to do, to doing it and keeping it running.

What’s included at each of the three levels
	LiteYou do the work. We tell you what to do and check it afterwards.	StandardWe take on the parts that shift things first. You keep the rest in-house.	PremiumWe do the work and keep it running.
Monthly report	Included	Included	Included
Quarterly strategy reset	Included	Included	Included
Improvement on your existing site	Instructions only	In part	Included
Site structure changes	Instructions only	In part	Included
Content production	—	In part	Included
Google Business Profile work	Included	Included	Included
New website build	—	Quoted separately	Included
Website maintenance	—	Quoted separately	Included
Legal review	Arranged separately	Arranged separately	Included

Google Business Profile work — For AHPRA-regulated practices, this doesn’t include requesting, incentivising or managing customer reviews.
New website build — The scope of a build is set in the engagement letter before work starts.

Where the review finds the site itself is the constraint, rebuilding it is part of the work rather than a separate project. A new site is built for speed and for how machines read it: a search engine and an AI assistant both have to get through the page before anything else we do matters.

Within a level, what we actually do is decided by your review and your budget. We work down the priority list until the budget runs out, starting with whatever is furthest behind. That’s deliberate: spending on the thing you’re already good at is the most common way this money gets wasted.

What arrives every month

A short report in two halves: what we did, and what the measurements show. We keep them apart on purpose.

What we did — the work log for the month, and what’s queued for the next one.
What we measured — search impressions and clicks, your position in the map results for a fixed set of questions, and anything that moved enough to be worth pointing out.

We don’t add those two halves together, and we don’t claim that one caused the other. In our own testing, the sites with the strongest technical work haven’t always been the ones AI assistants name, and some fairly ordinary sites have led on both counts. Anyone who tells you the two track each other hasn’t measured it.

What we reset every quarter

Once a quarter we re-measure from scratch, compare you with other businesses in your area again and decide whether the plan should change.

We run the AI assistant measurements every month, against a fixed set of questions so the numbers stay comparable. Month to month the movement can be noisy, so we don’t treat a single month as a trend: the quarterly reset is where we act on it. Each quarter we also revise the question set itself, so it keeps matching what you’re trying to grow.

See exactly what we measure, and when

Legal review, where the page is really an advertisement

For treatment pages, landing pages, price pages and campaigns, we recommend having a lawyer review the wording before it goes live.

We arrange it, but you engage the firm directly. That matters: it means the advice is yours to rely on, not something passed along second-hand through us.

If you decide not to take it up on a particular page, we record that and you sign off on publication. At the Premium level, legal review is built into the price of the work.

What we don’t do

At any level.

We don’t promise rankings, citations or enquiries.
For AHPRA-regulated practices, we don’t request, incentivise or manage customer reviews.
We don’t give legal advice.
We don’t publish anything on your behalf without your written approval.

The full list, and why

Common questions

How are the three levels different?: By how much of the work we take on, not by a fixed list of tasks. Lite means you do the work and we tell you what to do. Standard means we take on the parts that shift things first. Premium means we do the work and keep it running.
Why can’t you publish what’s in each level?: Because the work comes out of your review, and every review finds something different. Publishing a fixed menu would mean selling the same tasks to a business that doesn’t need them. What we can set out in advance is how much of the work we take on.
Can we change levels later?: Yes, in either direction. The quarterly reset is the natural point to do it, because that’s when we look at what the measurements have actually done.
Will you ask our customers for Google reviews?: Not for AHPRA-regulated practices. Requesting, incentivising or managing customer reviews sits too close to the rules on testimonials, so we leave it alone and build your map visibility from the parts of a business profile that aren’t affected.
Is there a minimum term?: Yes — twelve months, with a review at six. The work is built around a monthly report and a quarterly reset, and it usually takes two quarters to show properly, so a year is the term we plan for. But at the six-month mark we re-measure with you, and if the numbers say the work is not earning its fee, either side can end it there on thirty days’ notice. The term and notice period are in the engagement letter before you commit.How the total is made up, and how long the work takes to show

Start with the review

There’s no way into the program that skips it. The levels are built out of what the review finds.

Read about the review Ask for a quote